David Bard is an entrepreneur, business leader and a published author. He has over twenty years of leadership experience in pharmaceutical and medical device commercial roles with leading healthcare companies in North America. He has written two CCPE courses: Launch Life Sciences and Product Management Essentials. David founded EMREACH Inc. in 2010 with the goal of helping pharma navigate and capitalize on the emerging technology of Electronic Medical Records. Over 30 pharma companies and hundreds of projects later, EMREACH has helped countless pharmaceutical marketers and patient program leads improve patient access and care by leveraging the capabilities of EMRs.