Dorothy has been working in healthcare & pharmaceutical marketing for 20 years. With a Master of Science (MSc) in Clinical Pharmacology, she started her marketing communications career as a Medical Writer, moving into Account Management and Operations at healthcare agencies Medicus LifeBrands, SCRIPT, and Klick Health, and then moved to Fresh Squeezed Ideas, an Insights & Strategy firm where she rose to President.

In January 2019 Dorothy opened NFA Health in collaboration with No Fixed Address Inc., a fully integrated marketing agency. NFA Health’s unique and differentiated model encompassing in-house market research capabilities, digital expertise, as well as PR, Media and Production, has made its mark in a very short time period with multiple Canadian pharmaceutical and healthcare clients. 

Dorothy has built an impressive portfolio over the course of her career, working with pharma clients across almost every therapeutic area, from insight & strategy development, regulatory expertise, promotional materials, Advisory Board meetings, continuing medical education programs, and end-to-end digital communications. 

Dorothy sits on the Board of Directors for the Ontario Pharmaceutical Marketing Association (OPMA) and has been on multiple Advisory Committees at the Pharmaceutical Advertising Advisory Board (PAAB).