Digital Disruption – Managing the New Customer Journey in Pharma

If you registered for the live event at the time, then please use the same link and access code to rewatch a recording of the live event video stream!


Mar 03 2022


7:45 am - 8:45 am

Objective of our event is to dig deeper into how the digital transformation in pharma has disrupted the customer journey. We will discuss the following questions:

1. What are the trends in digital marketing?

2. What are the lessons learned?

3. What does good look like?


  • Brian Knight
    Brian Knight
    President, KnightLabs

    Brian is the founder of KNIGHTLABS, digital and social content agency that is evolving the way healthcare brands interact with their audience.

    Inspired by science, Brian pursued academic research but soon discovered his real passion was to apply the rigors of the scientific method to observe human behavior and culture to finding solutions to current business challenges in healthcare.

    Before KNIGHTLABS, Brian consulted and worked on the client side in market research and strategy, exposing him to the challenges faced when marketers aimed to convert data into actionable strategy. Brian turned his frustration into action and opened a new style of creative agency defined by using data as the foundation and through-line for digital and social marketing efforts.

    Brian has been recognized as an industry expert through publications and awards. He also lectures at the University of Toronto and is on the board of directors for the Science to Business Network.

    Brian holds PhD and MBA degrees.

  • Jennifer Meldrum
    Jennifer Meldrum
    Co-Founder & Managing Partner, PEAK Pharma Solutions Inc. / President, OPMA

    Accomplished pharmaceutical executive with demonstrated experience in the area of sales, marketing, operations, and business development. Hands on experience and skills in optimizing people and processes to achieve organizational excellence. A leader who creates a culture of integrity, transparency, collaboration and reward. Proven success in establishing strategic partnerships with customer centric solutions with the organization she co-founded: PEAK Pharma Solutions Inc.

  • Shawna Boynton
    Shawna Boynton
    Omnichannel Marketing Manager, Novo Nordisk

    With eight years’ experience in the pharmaceutical industry, three years in consumer packaged goods and my own fitness business, I am an accomplished, innovative, and forward-thinking sales and marketing professional who craves leadership to motivate others to reach their full potential. I thrive in a fast-paced environment where change occurs quickly and thinking is challenged to enable innovation for business performance. I love to keep score and be the best at any task I am handed. Finally, relationships with my business partners and clients is what I am known and respected for. I believe in people first will manifest positive change and buy-in to propel personal and business goals forward.

  • Tim Rice
    Tim Rice
    CEO, The Rounds

    Tim Rice, CEO of The Rounds, is a recognized leader in the Life Sciences sector and devotes his time modernizing how physicians consume and share crucial information. Tim leads a passionate team driven by the mantra that sharing knowledge saves lives.

    Through his role, Tim focuses on establishing a sustainable and scalable business model for the organization, helping the company’s rapid growth while positively impacting the community. With over 20 years of experience in the healthcare industry, Tim has developed advanced skills in sales, medical education, marketing, and leadership roles.

    Tim Rice is known to his colleagues and partners as a confident, personable, and dynamic individual who develops strong relationships.

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